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London-based
designer Eleanor Amoroso launched her label last year after attracting
attention for her uniquely handcrafted graduate collection; the label was
featured on the cover of Volt Magazine on model Alice Dellal, just months after
graduating (SS11). Amoroso’s garments are entirely made by hand; previously her
work has been described as a ‘commemoration of the forgotten art of
craftsmanship’, and that I feel it is part of the brand’s DNA.
The brand encompasses modern
elegance and a tough, darker side. Studying Womenswear at the University of
Westminster and interning at with designers like Gemma Slack & Charlie Le
Mindu, she is inspired by contemporary design with the use of unexpected
materials in clothing. In the creative process Eleanor experimented with a wide
range of ways to craft a piece, then discovering a passion for handcrafting her
innovative and sculptural designs together.
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Contrasting pieces: Eleanor focused on
delicate feathers, entwining into the knots to give effect of fur.
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| making of garments: from long lengths of fringing and using macramé techniques to create innovative knits. |
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Focusing on texture with pieces being tougher
and heavier than her previous work, Eleanor showed her AW12/13 collection at
Vauxhall Fashion Scout’s London Fashion Week exhibition. This season’s
collection is much more refined than the previous work from the brand and has
shown a real commitment and dedication to the love and care of the label.
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Garments have appeared in numerous publications
including AnOther, Tank, i-D, Volt, Schon, Neo2, Glamcult, Idol and Papercut
and been featured on vogue.com, vogue.it and fashionising.com. She has been
featured in Farameh Media’s Fast Forward Fashion book
and her work has been displayed in Some/things & he
went to the sea in his carriage & horses exhibition
in Paris.
The light and dark contrast.
I was contacted by Eleanor Amorosso's Press team at Lewis and Leigh PR.
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